What is Keyword Diversity and How Will It Help Your Website?

As we have discussed previously, there are many factors in earning a good ranking on the three major search engines: Google, Yahoo!, and Bing. One of those factors is keyword diversity. Unfortunately, despite the emphasis placed upon it, it is simply not enough to only create excellent content throughout your website. This is a wonderful jumping off point but you must also include the keywords or phrases that people are searching for in a natural manner. Using natural speech when writing content will help you avoid spamming your visitors with keywords and phrases. For example, let’s say that you own an indoor […]

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Do I Need a Search Engine Optimization Service to Manage My Content?

Search Engine Optimization used to be a simple process but as time has gone on and the Internet has become an even more valuable tool for business and marketing, one thing is now for certain: Content is king when it comes to SEO. The importance of high quality, attention-grabbing content can not be understated. By providing searchers with the content that they were looking for  your site should increase its page ranks, keep visitors on your site longer, and help to convert them into paying customers. What is important about content is that it is a matter of quality, not quantity. It […]

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Search Engine Optimization (SEO) vs. Ad Words (PPC) – Which is Better?

The answer is that both are great marketing options. It might sound like a cop out but it’s true! Search Engine Optimization (SEO) and Ad Word campaigns both provide excellent marketing opportunities for business owners. However, Search Engine Optimization focuses on more of a long term organic traffic generation approach, while Ad Word campaigns are terrific at creating quick traffic. Ad Word or Pay Per Click (PPC) marketing can be used in two ways — either by bidding on keywords or running display ads. The most popular method is to bid on relevant keywords that you would like to place highly on in a Google, Yahoo!, […]

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