Use the cutting edge of Programmatic Advertising with our Target Audience Solutions, an advanced way to reach your own customized audience. Target not only by behavior, but also at pinpoint accuracy at the state, DMA, city, Zip Code or even street level. Get seen not just on your website but on thousands of websites your customers visit while they are on the internet.
Targeted Display is putting your ad in front of a customized audience using the following strategies:
- Site Retargeting: Users visit your website. Unfortunately, 97% of site visitors will leave without taking action. We show them your ad as they browse the internet and remind them of your brand and to come back when they are ready to buy.
- Search Targeting: As users perform searches across the web, we collect data associated with those searches. Based on the keywords they have searched, we show your ad to those who have performed searches relevant to your products and services.
- Contextual Targeting: As users browse the web, consuming content, we collect data associated with that content. Based on the keywords and/or the categories of the content, we show your ad to those who are reading about topics relevant to your products and services.
- Geo-Fencing: Target customers based on your location and the area you draw from as well as your competitor’s location. Track clicks, calls and in store visits. Measure your online efforts to offline conversions.